Home Decor

Aesthetically enhancing


February 9, 2023

The trend of The trend of aesthetically enhancing the houses has witnessed significant popularity due to sure in penetration of social media platforms in the U.S. Thus, increase in influence to decorate houses based on the various themes found on the internet notably contributes toward the growth of the market.

The U.S. home decor market size was valued at $125,813.0 million in 2019, and is estimated to reach $158,929.1 million by 2027, registering a CAGR of 8.0% from 2020 to 2027. In 2019, the floor covering segment accounted for significant contribution in the U.S. home decor market share, and is expected to grow at a CAGR of 8.4% throughout the forecast period.

The market has witnessed significant growth over the years, and is expected to grow at a steady pace during the forecast period. This is attributed to the fact that market players are focusing on developing eco-friendly products, owing to rise in environment awareness. The floor covering segment occupied the largest share in the overall home decor market in 2019, and is expected to maintain its leading position throughout the forecast period, owing to the wide adoption of floor coverings

Driven by surge in disposable income and improvement in living standards. Moreover, the rise in affinity of consumers toward consumer-friendly home décor products are anticipated to boost the demand for home decor products. However, availability of low-quality and counterfeit products and fluctuations in the prices of raw materials used to manufacture these products restrain the market growth. Conversely, surge in demand for trendy and unique furniture is anticipated to provide lucrative opportunities for the U.S. home decor market growth.

Depending on product type, the market is divided into furniture, home textile, and floor covering. The distribution channel, it is fragmented into supermarkets, hypermarkets, specialty stores, e-commerce, and others.


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