Center Theatre Names Deborah Warren New Director Of Marketing


August 25, 2016

Deborah Warren has been named the new Director of Marketing and James Sims the new Director of Communications at Center Theatre Group of Los Angeles, one of the largest and most active nonprofit theatre companies in the country..

Warren arrives at Center Theatre Group with a marketing background that includes a decade at League of Resident Theatres (LORT), including five years as Director of Marketing at the Geffen Playhouse. She spent 15 years marketing Broadway productions in New York and around the country with Disney Theatrical Group as Director of Tour Marketing and Serino Coyne, the Broadway advertising agency, where she oversaw the two-year run of “Wicked” in Los Angeles.

During Warren’s time with Disney Theatrical Group she worked directly with Center Theatre Group on touring productions at the Ahmanson Theatre. Warren has most recently been consulting on arts marketing in Los Angeles, including as the Head of Marketing and Communications at the Wallis Annenberg Center for the Performing Arts during its 2013 launch. She will begin her new role at Center Theatre Group on July 11, 2016.

“I’m impressed with the depth and breadth of Deborah's experiences across the country and in Los Angeles,” said Rountree. “She has an extensive network of relationships within the field. But most of all, Artistic Director Michael Ritchie, Producing Director Douglas C. Baker and I are impressed with her passion for theatre, energy level and lively mind.”

“I am thrilled to be joining Center Theatre Group at an incredible time for the organization,” said Warren. “I’ve spent the last decade working on Broadway blockbusters like ‘Wicked’ and ‘The Lion King,’ and I’m excited to bring that experience to the organization as I begin work on the slate of outstanding shows coming to the Ahmanson. I’m also eager to promote one of the country’s most vital theatres, the Mark Taper Forum, as well as the adventurous Kirk Douglas Theatre.

“ I hope to continue the great work that is already being done, and to work with the staff on creating more initiatives to increase the theatre’s presence in our city and nationally.”

James Sims will work closely with Warren in his new role as Director of Communications to lead Center Theatre Group into a strong position as the company celebrates its 50th anniversary in 2017/2018. Sims has been working at Center Theatre Group since 2013, most recently as Content Strategy Director managing a complete redesign of Center Theatre Group’s website and overseeing the company’s new branding and positioning efforts.


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