The Los Angeles County Registrar-Recorder/County Clerk (RR/CC) Dean C. Logan announces a large-scale, innovative partnership to encourage voter registration and participation for the Nov. 4 General Election.

The RR/CC is collaborating with local media outlets and the Orange County Registrar of Voters to engage and inform voters through online, social media and mobile media technologies.

New and existing voters can:

• Text the word "VOTE" to 69520 find out where to vote.

• Request a vote by mail ballot by Oct. 28 to vote early: http://bit.ly/1xLzk8u.

• Visit http://www.SOCALvotes.com to register to vote and find helpful voter information.

• Find election information: http://lavote.net/home/voting-elections/current-elections.

Media partners for the campaign include both English and ethnic language outlets, including CBS Radio Los Angeles, Emmis Communications (Power 106), Entravision Communications (Super Estrella 107.1 and Jose 97.5/103.1), LA 18 (Asian language programming) and Pandora Radio.

"As the eligible voter population grows, so must our strategies for engaging and informing voters," said RR/CC Dean C. Logan. "We need to engage voters where they are, increasingly - that's online. This partnership is an excellent example of two government agencies collaborating with strong messengers to engage a diverse electorate through new more relevant tactics."

The mission of the Registrar-Recorder/County Clerk is to serve Los Angeles County by providing essential records management and election services in a fair, accessible and transparent manner. For more information, visit http://www.lavote.net.