Culver City Observer -

Iconic mattress retailer Sit 'n Sleep has launched the new children's book, While Ana Sleeps, to teach the importance of sleep to young children.

The book launch will be a celebratory community event that includes the CEOs of partner charities Jenesse Center and PADRES Contra El Cáncer (PADRES) and Larry Miller, CEO of Sit 'n Sleep.

100% of all the proceeds from the book sales will go directly to these local charities. Jenesse Center is a Los Angeles-based domestic violence shelter, and PADRES Contra El Cáncer (PADRES), is a Southern California philanthropic organization committed to improving the quality of life for children and young adults with cancer and their families.

Larry Miller

In addition to receiving book proceeds both charities will also be awarded with a combined $30,000 in funding from Sit 'n Sleep.

"While Ana Sleeps is close to my heart as some of my most cherished memories are of the special time reading with my children while they were growing up," said Larry Miller, CEO, Sit 'n Sleep. "I hope that families are able to share the love of reading, learning, and healthy sleep habits while reading this book with their children."

Sit 'n Sleep kicked off the book's release with a celebrity and family-filled launch event at its flagship store in Culver City on Tuesday (March 8). Attendees included executives from Jenesse Center, PADRES, and Sit 'n Sleep, families supported by both charities, and celebrity sponsors.