Company Town - Sony Pictures Acquires Angry Birds Toons
Sony Pictures Acquires Angry Birds Toons
September 26, 2013
Sony Pictures Home Entertainment (SPHE) of Culver City announces that it has acquired worldwide home entertainment Blu-ray and DVD rights to Angry Birds Toons, Rovio Entertainment's inaugural animated series.
This marks the first-ever release of the Angry Birds Toons series on Blu-ray or DVD and comes in anticipation of Rovio's theatrical 3D Angry Birds film to be released by Sony Pictures in 2016.
"Angry Birds is one of the most recognizable franchises in the world, and we're thrilled to be the first to partner with Rovio to expand their product offering at retail through our category," said Lexine Wong, Senior Executive Vice President, Worldwide Marketing, Sony Pictures Home Entertainment. "Fans of all ages will enjoy the animated adventures as an extension of the popular game."
"With over a billion views of our cartoons through our games, we've been blown away by our fans' response to our first animated series," said Rachel Webber, Vice President of Video, Rovio Entertainment. "We're excited to bring even more content to our fans on DVD and deepen our partnership with Sony."
Angry Birds Toons brings to life the characters and adventures from one of the most beloved games in history as 52 short episodes for the whole family to enjoy. The series is set on Piggie Island, where the Red Bird and his fearless feathered companions, must band together to protect their eggs - and their futures - from the wily plotting of the Bad Piggies.
The Angry Birds franchise has been praised for its successful combination of addictive gameplay, beloved comical characters, and quality storytelling. With over 1.7 billion downloads across all platforms, Angry Birds popularity has led to versions of the game being created for personal computers and gaming consoles.
The first volume of Angry Birds Toons will be available in stores worldwide on Blu-ray and DVD starting in December.