Culver Firm Enters Marketing Alliance
December 3, 2012
GT Events, a preeminent Marketing and Brand Promotion Agency headquartered in Culver City, has entered into a creative marketing alliance with “Nonna’s Kitchenette,” a new, gourmet Italian food truck that has just launched in Los Angeles, and which was prominently featured during the (recently aired) third season of the Food Network television series “The Great Food Truck Race.”
The announcement was made by Amy and Becky Glass, Co-Founders/Co-Presidents, GT Events, David Scheinberg, Senior VP/Creative Director, GT Events, and Lisa Nativo, Owner, and Jaclyn Kolsby, of Nonna’s Kitchenette.
GT Events has become the very first corporate sponsor of Nonna’s Kitchenette, and in so-doing, started by providing the truck with its new artwork. In exchange, the wrap artwork featured on the new food truck will include the GT Events corporate logo to promote GT as a corporate sponsor. Nonna’s Kitchenette, which will be making appearances throughout Los Angeles during the coming weeks and months, will also promote GT Events within all of its upcoming social media outreach.
Said Amy and Becky Glass, “One could say that GT Events literally helped ‘give birth’ to Nonna’s Kitchenette! Since they worked for us, we’ve remained in close touch with both Lisa and Jaclyn, and we were thrilled to have watched them, along with their third partner and friend Jessica Stambach, compete so vigorously during ‘The Great Food Truck Race’s’ third season We were so delighted to see that they made it to the finale of that TV series. We believe this unique food truck, with its extraordinary, homemade Italian dishes, will simply blow people away, as these lovely ladies make their way across the West Coast and beyond. We were glad that GT Events is able to play a role in the promotion and marketing efforts behind this exciting, fun, new venture.”
Add Nativo and Kolsby, “The dream of Nonna’s Kitchenette has become a reality, thanks in part to the corporate sponsorship and generosity of GT Events. It’s ironic that just five years ago, when we first met, we were both working in-house with GT Events. And now, just a few years later, we’ve all become collaborators and business partners.”